AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 37 other categories.
GroupM Server is leading in Autos & Vehicles, Games, Makes & Models, Software and 26 other categories.
GroupM Server is leading in most countries, including Poland, Germany, Italy, Denmark and 22 other countries.
AdMicro is leading in Viet Nam, United States, Russia, China and 8 other countries.