AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 35 other categories.
GroupM Server is leading in Autos & Vehicles, Games, Makes & Models, Sports and 28 other categories.
GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 27 other countries.
AdMicro is leading in Viet Nam, United States, Russia, South Korea and 6 other countries.