Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 AdMicro is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including People & Society, Business & Industry, Autos & Vehicles, Games and 45 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 32 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 27 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Thailand and 6 other countries.