AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Movies and 42 other categories.
Hexagram is leading in Humor.
AdMicro is leading in most countries, including Vietnam, United States, Russia, Japan and 9 other countries.
Hexagram is leading in Austria, United Kingdom and Pakistan.