AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 47 other categories.
Hexagram is leading in Adult and Humor.
AdMicro is leading in most countries, including Viet Nam, Russia, China, Japan and 15 other countries.
Hexagram is leading in United States, Italy and United Kingdom.