Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 117 other categories.

2 AdMicro is leading in Movies, Social Network, Online Marketing, Classifieds and 6 other categories.


1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 81 other countries.

2 AdMicro is leading in Vietnam, China, Palestinian Territories, Tokelau and one other country.