AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 106 other categories.
AdMicro is leading in Internet & Telecom, Shopping, Movies, Social Network and 9 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 71 other countries.
AdMicro is leading in Viet Nam, Lao and Panama.