AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 42 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Computer & Electronics and 2 other categories.
AdMicro is leading in most countries, including Viet Nam, Russia, China, Japan and 13 other countries.
Kitara Media is leading in Canada, France, Georgia, Argentina and 12 other countries.