Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Movies and 40 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 30 other categories.

Geography

1 Kitara Media is leading in most countries, including Egypt, Canada, India, France and 21 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, China and 11 other countries.