AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 39 other categories.
Kitara Media is leading in Food & Drink, Computer & Electronics, Restaurants & Delivery, Adult and 6 other categories.
AdMicro is leading in most countries, including Viet Nam, United States, Russia, South Korea and 9 other countries.
Kitara Media is leading in Canada, United Kingdom, Indonesia, Israel and 6 other countries.