Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 AdMicro is leading in Top 100K Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 225 other categories.

2 AdMicro is leading in Business News.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Great Britain and 162 other countries.

2 AdMicro is leading in Viet Nam, Tokelau, Central African Republic and Sao Tome And Principe.