Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Home & Garden and 47 other categories.

2 AdMicro is leading in Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 36 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, France, Australia and 45 other countries.

2 AdMicro is leading in Viet Nam, Russia, South Korea, Japan and 4 other countries.