Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, People & Society and 70 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Movies and 32 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 49 other countries.

2 AdMicro is leading in Viet Nam, Japan, Saudi Arabia, Thailand and 4 other countries.