1
Mercent is leading in Top 10K Sites and Top 100K Sites.
2
In terms of market share, AdMicro is clearly lagging behind, losing to Mercent in all segments.
1
Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 12 other categories.
2
AdMicro is leading in News & Media, Arts & Entertainment, Games, Finance and one other category.
1
Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 40 other countries.
2
AdMicro is leading in Vietnam.