Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 50 other categories.

2 Merchenta is leading in Home & Garden, Health, Makes & Models, Publications and one other category.

Geography

1 AdMicro is leading in most countries, including Viet Nam, United States, Japan, Germany and 8 other countries.

2 Merchenta is leading in United Kingdom, Jersey, Hong Kong, Malaysia and 7 other countries.