AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 46 other categories.
Merchenta is leading in Clothing, Children, Home & Garden, Jewelry and 5 other categories.
AdMicro is leading in most countries, including Vietnam, Russia, United States, China and 16 other countries.
Merchenta is leading in United Kingdom, France, Italy and Netherlands.