Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 51 other categories.

2 Merchenta is leading in Home & Garden, Health, Makes & Models, Publications and one other category.

Geography

1 Merchenta is leading in most countries, including United Kingdom, Malaysia, France, Australia and 9 other countries.

2 AdMicro is leading in Viet Nam, United States, Japan, Russia and 7 other countries.