AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 44 other categories.
Merchenta is leading in Clothing, Health, Products & Shopping, Children and 4 other categories.
AdMicro is leading in most countries, including Viet Nam, United States, Russia, South Korea and 8 other countries.
Merchenta is leading in United Kingdom, Australia, Ireland, Italy and 2 other countries.