Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 51 other categories.

2 Merchenta is leading in Home & Garden, Consumer Electronics, Financial Management, Makes & Models and 2 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, France, Ireland and 8 other countries.

2 AdMicro is leading in Viet Nam, Japan, Canada, Indonesia and 7 other countries.