AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 46 other categories.
Open AdExchange is leading in Real Estate, Tourism, Textiles & Nonwovens, Transportation & Logistics and 4 other categories.
AdMicro is leading in most countries, including Viet Nam, United States, Russia, Japan and 15 other countries.
Open AdExchange is leading in Denmark, Canada, Guatemala, Slovakia and one other country.