AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 43 other categories.
Open AdExchange is leading in Law & Government, Office Products, Sports, Textiles & Nonwovens and 2 other categories.
AdMicro is leading in most countries, including Vietnam, United States, Russia, Japan and 16 other countries.
Open AdExchange is leading in Denmark, Germany and Sweden.