Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 56 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Sports and 12 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, United States, Japan, Russia and 13 other countries.

2 Open AdExchange is leading in Denmark, United Kingdom, Sweden and Norway.