Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 54 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Visual Arts & Design and 6 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, United States, Japan, Germany and 9 other countries.

2 Open AdExchange is leading in Denmark, United Kingdom and Sweden.