Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 53 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Performing Arts and 9 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, Japan, United States, Canada and 10 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.