Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 55 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Jobs & Employment and 12 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, United States, Japan, Russia and 10 other countries.

2 Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 2 other countries.