Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 54 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Jobs & Employment and 10 other categories.


1 AdMicro is leading in most countries, including Viet Nam, Japan, United States, Russia and 9 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.