Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Parrable is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 38 other categories.

2 Parrable is leading in Business & Industry, Shopping, Food & Drink, Marketing & Advertising and 36 other categories.

Geography

1 Parrable is leading in most countries, including United States, China, Mexico, France and 15 other countries.

2 AdMicro is leading in Viet Nam, Japan, Hong Kong, Ukraine and 7 other countries.