Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 105 other categories.

2 AdMicro is leading in News & Media, Movies, Social Network, Games and 8 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, United States and 49 other countries.

2 AdMicro is leading in Viet Nam, Japan, Hong Kong, Philippines and 3 other countries.