AdMicro is leading in Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 83 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Social Network and 22 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 36 other countries.
AdMicro is leading in Viet Nam, Japan, China and Armenia.