Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 46 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Car Rentals, Travel and 20 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Russia and 29 other countries.

2 AdMicro is leading in Viet Nam, Japan, Canada, Indonesia and 4 other countries.