Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 77 other categories.

2 AdMicro is leading in Internet & Telecom, Movies, Social Network, Games and 15 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 49 other countries.

2 AdMicro is leading in Viet Nam, Japan, Australia, Thailand and 6 other countries.