Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including Business & Industry, Sports, Newspapers, TV & Video and 39 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 35 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 30 other countries.

2 AdMicro is leading in Viet Nam, United States, Japan, Russia and 4 other countries.