Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including Business & Industry, Sports, Music & Audio, Newspapers and 48 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 31 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 37 other countries.

2 AdMicro is leading in Viet Nam, Japan, Canada, Brazil and 6 other countries.