AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 30 other categories.
SmartContext is leading in People & Society, Business & Industry, Video Games, Games and 29 other categories.
SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Ukraine and 21 other countries.
AdMicro is leading in Viet Nam, United States, Russia, South Korea and 7 other countries.