AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 30 other categories.
SmartContext is leading in People & Society, Video Games, Games, Cooking & Recipes and 27 other categories.
SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 19 other countries.
AdMicro is leading in Vietnam, United States, China, Japan and 14 other countries.