AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 51 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Shopping, Movies and 19 other categories.
Sproutable is leading in most countries, including United States, Pakistan, India, Russia and 59 other countries.
AdMicro is leading in Vietnam, Tuvalu, Tokelau and South Africa.