Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 89 other categories.

2 AdMicro is leading in News & Media, Internet & Telecom, Movies, Social Network and 21 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Russia and 31 other countries.

2 AdMicro is leading in Viet Nam, Japan, Taiwan, Austria and 3 other countries.