AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 69 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Shopping and 14 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 33 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Kazakhstan and 7 other countries.