Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 67 other categories.

2 AdMicro is leading in News & Media, Internet & Telecom, Shopping, Social Network and 19 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 38 other countries.

2 AdMicro is leading in Viet Nam, Japan, Thailand, Australia and 7 other countries.