AdMicro is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 71 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Shopping and 16 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, France and 31 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Australia and 6 other countries.