AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 68 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Shopping, Movies and 18 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Argentina and 36 other countries.
AdMicro is leading in Viet Nam, Japan, Costa Rica, Morocco and 2 other countries.