AdMicro is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 70 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Shopping, Movies and 17 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 32 other countries.
AdMicro is leading in Viet Nam, Japan, Yemen, Thailand and 3 other countries.