AdMicro is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 48 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Business & Industry, Movies and 30 other categories.
zapunited is leading in most countries, including India, United States, Indonesia, Saudi Arabia and 19 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Taiwan and 5 other countries.