AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 51 other categories.
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AdMicro is leading in most countries, including Viet Nam, Japan, Russia, Australia and 11 other countries.
zapunited is leading in India, United States, Germany, Indonesia and 10 other countries.