AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 47 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Business & Industry, Shopping and 30 other categories.
zapunited is leading in most countries, including India, United States, Egypt, Portugal and 13 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Thailand and 7 other countries.