AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 51 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Shopping and 34 other categories.
zapunited is leading in most countries, including India, United Kingdom, Germany, Brazil and 39 other countries.
AdMicro is leading in Viet Nam, United States, Tokelau, Colombia and 11 other countries.