AdMicro is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 47 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Business & Industry, Shopping and 32 other categories.
zapunited is leading in most countries, including India, France, Pakistan, Canada and 20 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Ukraine and 2 other countries.