AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 49 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Business & Industry and 31 other categories.
AdMicro is leading in most countries, including Viet Nam, Japan, United States, Russia and 13 other countries.
zapunited is leading in India, Germany, United Kingdom, Mexico and 12 other countries.