AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 49 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Business & Industry, Movies and 30 other categories.
zapunited is leading in most countries, including India, Germany, Russia, Portugal and 16 other countries.
AdMicro is leading in Viet Nam, Japan, Canada, Australia and 4 other countries.