AdMicro is leading in Top 100K Sites and Top 1M Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 48 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Business & Industry, Shopping and 31 other categories.
zapunited is leading in most countries, including India, United States, United Kingdom, Germany and 13 other countries.
AdMicro is leading in Viet Nam, Japan, Ukraine, Canada and 7 other countries.