Market Share by Top Websites

1 Adsterra is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Adsterra in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 64 other categories.

2 Adsterra is leading in Adult, Online Marketing, Web Hosting, Ad Network and 2 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Lithuania and 38 other countries.

2 Adsterra is leading in United States, India, Brazil, China and 12 other countries.