Market Share by Top Websites

1 AdMob is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 111 other categories.

2 AdTotal is leading in Basketball.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 91 other countries.

2 AdTotal is leading in Poland and Tuvalu.