Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Adverteerdirect in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 14 other categories.

2 Adverteerdirect is leading in Home & Garden and Reference Materials.

Geography

1 AdMob is leading in most countries, including Japan, Italy, United States, France and 27 other countries.

2 Adverteerdirect is leading in Netherlands.