Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Weddings and 91 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 57 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, United States, Turkey, Ukraine and 55 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 25 other countries.