Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 107 other categories.

2 Banner Connect is leading in Law & Government, Law, Government, Holidays and one other category.


1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 85 other countries.

2 Banner Connect is leading in Tuvalu, Albania, Thailand and Ghana.