Market Share by Top Websites

1 Burst Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Burst Media in all segments.

Websites Categories

1 Burst Media has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Games, Music & Audio and 89 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, News & Media, Software and 20 other categories.

Geography

1 Burst Media is leading in most countries, including United States, United Kingdom, Canada, Germany and 46 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 27 other countries.