Market Share by Top Websites

1 Burst Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Burst Media in all segments.

Websites Categories

1 Burst Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Sports and 111 other categories.

2 AdMob is leading in Internet & Telecom, Music & Audio, News & Media, Computer & Electronics and 45 other categories.

Geography

1 Burst Media is leading in most countries, including United States, United Kingdom, Canada, Russia and 50 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, France and 31 other countries.