Market Share by Top Websites

1 Burst Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Burst Media in all segments.

Websites Categories

1 Burst Media has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Shopping, Sports and 74 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 55 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, India and 45 other countries.

2 Burst Media is leading in United States, United Kingdom, Canada, Poland and 33 other countries.