Market Share by Top Websites

1 Cirqua is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Cirqua in all segments.

Websites Categories

1 Cirqua has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Lifestyle and 9 other categories.

2 AdMob is leading in Computers Electronics & Technology, Games, Finance, Gambling and 3 other categories.

Geography

1 AdMob is leading in most countries, including Italy, United States, France, Australia and 25 other countries.

2 Cirqua is leading in Japan and Pakistan.