2
In terms of market share, AdMob is clearly lagging behind, losing to Complex Media Network in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Vehicles and 9 other categories.
2
Complex Media Network is leading in Arts & Entertainment, Lifestyle, Hobbies & Leisure, Food & Drink and 2 other categories.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 21 other countries.
2
Complex Media Network is leading in United States, Canada, Netherlands, Mexico and 5 other countries.