Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 215 other categories.

2 AdMob is leading in Chats & Forums, Mobile Developers and Womens Health.


1 Conversant Ad Server is leading in most countries, including United States, Great Britain, Germany, Canada and 151 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Montenegro, Syrian Arab Republic and 6 other countries.