Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 217 other categories.

2 AdMob is leading in Chats & Forums, Mobile Developers and Womens Health.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 130 other countries.

2 AdMob is leading in Uruguay, Puerto Rico, Syrian Arab, Sudan and one other country.