Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 142 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, News & Media, Adult and 29 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 70 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Japan and 43 other countries.