Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Buying and 149 other categories.

2 AdMob is leading in Adult, Technology News, Mobile Developers, Programming and 6 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Germany and 79 other countries.

2 AdMob is leading in Indonesia, Japan, Lithuania, Saint Helena and 9 other countries.