Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, Shopping and 127 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 34 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, France, Germany and 54 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, India and 25 other countries.