Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Sports and 120 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 40 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 65 other countries.

2 AdMob is leading in Indonesia, Japan, India, Viet Nam and 20 other countries.