Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 127 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 32 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 56 other countries.

2 AdMob is leading in Indonesia, Japan, Viet Nam, Pakistan and 17 other countries.