Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 131 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Mobile Developers, Technology News and 22 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 45 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 37 other countries.