Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 47 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Business & Industry and 37 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 37 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 28 other countries.