Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 80 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Tourism, Health and 42 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 72 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 13 other countries.