Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 89 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 28 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 46 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 14 other countries.