Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 73 other categories.

2 is leading in Business & Industry, Science, Social Sciences, Shopping and 38 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 64 other countries.

2 is leading in Sweden, United Kingdom, Malta, Finland and 3 other countries.