2
In terms of market share, AdMob is clearly lagging behind, losing to Double.net in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Adult and 11 other categories.
2
Double.net is leading in Arts & Entertainment, Food & Drink, Lifestyle and Pets & Animals.
1
AdMob is leading in most countries, including Japan, Italy, United States, France and 25 other countries.
2
Double.net is leading in Sweden, Belgium, Czech Republic, Denmark and 5 other countries.