Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 76 other categories.

2 Double.net is leading in Business & Industry, Science, Social Sciences, Shopping and 43 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, United States, Italy and 57 other countries.

2 Double.net is leading in Sweden, Malta, Norway, Finland and 3 other countries.