Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 75 other categories.

2 Double.net is leading in Business & Industry, Science, Social Sciences, Shopping and 44 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 79 other countries.

2 Double.net is leading in Sweden, Niue, Finland, Norway and 5 other countries.