Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 74 other categories.

2 Double.net is leading in Business & Industry, Science, Social Sciences, Shopping and 38 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 62 other countries.

2 Double.net is leading in Sweden, Finland, Norway, Malta and 2 other countries.