Market Share by Top Websites

1 e-planning is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to e-planning in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Computer & Electronics and 72 other categories.

2 e-planning is leading in People & Society, News & Media, Business & Industry, TV & Video and 54 other categories.


1 AdMob is leading in most countries, including Saint Helena, Lithuania, Japan, Italy and 58 other countries.

2 e-planning is leading in Spain, Argentina, Mexico, Peru and 41 other countries.