Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 139 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Music & Audio, Computer & Electronics and 32 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 74 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, Viet Nam and 18 other countries.