Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including News & Media, Games, Sports, Autos & Vehicles and 99 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 50 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 97 other countries.

2 AdMob is leading in Indonesia, Japan, Bangladesh, Korea Republic and 5 other countries.