Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Sports and 134 other categories.

2 AdMob is leading in People & Society, Religion & Spirituality, Adult, Marketing & Advertising and 6 other categories.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Russia and 116 other countries.

2 AdMob is leading in Japan, Indonesia, Lithuania, Saint Helena and 4 other countries.