1
Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdMob is clearly lagging behind, losing to Exponential in all segments.
1
Exponential has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Sports, Games and 110 other categories.
2
AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 45 other categories.
1
Exponential is leading in most countries, including United States, Great Britain, India, Canada and 98 other countries.
2
AdMob is leading in Saint Helena, Lithuania, Japan, Indonesia and 23 other countries.