1
Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdMob is clearly lagging behind, losing to Exponential in all segments.
1
Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 128 other categories.
2
AdMob is leading in People & Society, Mobile Developers, Telecommunications, Marketing & Advertising and 4 other categories.
1
Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 108 other countries.
2
AdMob is leading in Indonesia, Japan, Lithuania, Saint Helena and 3 other countries.