Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 78 other categories.

2 AdMob is leading in Internet & Telecom, Music & Audio, Computer & Electronics, Adult and 60 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 49 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Viet Nam and 27 other countries.