Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind Federated Media in all market share segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 73 other categories.

2 AdMob is leading in Internet & Telecom, News & Media, Music & Audio, Computer & Electronics and 62 other categories.


1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 47 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Viet Nam and 30 other countries.