Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 77 other categories.

2 AdMob is leading in Internet & Telecom, Music & Audio, News & Media, Business & Industry and 65 other categories.


1 Federated Media is leading in most countries, including United States, Great Britain, Canada, Brazil and 53 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Japan and 45 other countries.