Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, People & Society, Cooking & Recipes, Business & Industry and 53 other categories.

2 AdMob is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Music & Audio and 31 other categories.

Geography

1 Federated Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 37 other countries.

2 AdMob is leading in Japan, Italy, Indonesia, India and 28 other countries.