1
Federated Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to Federated Media in all segments.
1
Federated Media has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Computers Electronics & Technology, Arts & Entertainment and 10 other categories.
2
AdMob is leading in News & Media, Adult, Vehicles, Finance and 4 other categories.
1
Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 24 other countries.
2
AdMob is leading in Japan, Italy, France, Australia and 12 other countries.