AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone ma...
In terms of market share, AdMob is clearly lagging behind, losing to Fiksu in all segments.
AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 60 other categories.
Fiksu is leading in Shopping, Restaurants & Delivery, Sports, Lottery and 6 other categories.
AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 53 other countries.
Fiksu is leading in Ecuador and Hungary.