Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Fiksu in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 60 other categories.

2 Fiksu is leading in Shopping, Restaurants & Delivery, Sports, Lottery and 6 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 53 other countries.

2 Fiksu is leading in Ecuador and Hungary.