Market Share by Top Websites

1 FLoC is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to FLoC in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 7 other categories.

2 FLoC is leading in Food & Drink, Lifestyle, Business & Consumer Services, Heavy Industry & Engineering and 3 other categories.


1 AdMob is leading in most countries, including Italy, France, Australia, India and 21 other countries.

2 FLoC is leading in Japan, United Kingdom, United States, Belgium and 7 other countries.