Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Adult and 8 other categories.

2 Ghostery is leading in Vehicles, Games, Finance, Food & Drink and 6 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 18 other countries.

2 Ghostery is leading in United States, Mexico, Canada, China and 8 other countries.