Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 49 other categories.

2 Ghostery is leading in Finance, Autos & Vehicles, TV & Video, Food & Drink and 30 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 40 other countries.

2 Ghostery is leading in United States, Australia, Ukraine, Mexico and 16 other countries.