Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 46 other categories.

2 Ghostery is leading in Autos & Vehicles, Finance, TV & Video, Food & Drink and 28 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 44 other countries.

2 Ghostery is leading in United States, Spain, United Kingdom, Australia and 8 other countries.