Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 96 other categories.

2 Ghostery is leading in Food & Drink, Autos & Vehicles, Investing, Home & Garden and 22 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Russia and 57 other countries.

2 Ghostery is leading in United States, Canada, United Kingdom, Ukraine and 9 other countries.