Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Adult, Vehicles and 13 other categories.

2 GroupM Server is leading in Computers Electronics & Technology and Games.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 16 other countries.

2 GroupM Server is leading in Poland, United States, Germany, Denmark and 8 other countries.