Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind GroupM Server in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 55 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Makes & Models, Video Games and 17 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 44 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 10 other countries.