Market Share by Top Websites

1 GroupM Server is leading in Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 93 other categories.

2 GroupM Server is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Clothing and 16 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 60 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 8 other countries.