Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 95 other categories.

2 GroupM Server is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Clothing and 16 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 57 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 12 other countries.