Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind GroupM Server in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 90 other categories.

2 GroupM Server is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Clothing and 16 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 60 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Austria and 11 other countries.