Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 93 other categories.

2 GroupM Server is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Clothing and 14 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 56 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 8 other countries.