1
GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, AdMob is clearly lagging behind, losing to GroupM Server in all segments.
1
AdMob has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Adult, Vehicles and 13 other categories.
2
GroupM Server is leading in Computers Electronics & Technology and Games.
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AdMob is leading in most countries, including Japan, Italy, France, Australia and 16 other countries.
2
GroupM Server is leading in Poland, United States, Germany, Denmark and 8 other countries.