Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 AdMob is leading in Mobile Developers, Telecommunications, Online Marketing, Universities & Colleges and 14 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 50 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, India and 38 other countries.