Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind HOTWords in all market share segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 139 other categories.

2 AdMob is leading in Mobile Developers, Telecommunications, Online Marketing, Universities & Colleges and 13 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 38 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 31 other countries.