Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 137 other categories.

2 AdMob is leading in Mobile Developers, Online Marketing, Telecommunications, Gambling and 18 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Spain, Mexico, Argentina and 44 other countries.

2 AdMob is leading in Indonesia, Japan, United States, Italy and 40 other countries.