Market Share by Top Websites

1 httppool is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to httppool in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 58 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 22 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 43 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 18 other countries.