Market Share by Top Websites

1 Innity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Innity in all segments.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 92 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Adult, Mobile Developers and 31 other categories.

Geography

1 AdMob is leading in most countries, including Italy, Japan, India, Russia and 46 other countries.

2 Innity is leading in Malaysia, Indonesia, Thailand, Philippines and 25 other countries.