Market Share by Top Websites

1 Insticator is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 44 other categories.

2 Insticator is leading in Sports, Games, Video Games, Animation & Comics and 42 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 42 other countries.

2 Insticator is leading in United States, United Kingdom, Philippines, Ukraine and 13 other countries.