Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Games and 56 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Business & Industry and 35 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 35 other countries.

2 Insticator is leading in United States, United Kingdom, Russia, Brazil and 30 other countries.