Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 100 other categories.

2 interclick is leading in Universities & Colleges, Autos & Vehicles, Restaurants & Delivery, Law & Government and 14 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, India and 64 other countries.

2 interclick is leading in United States, Sri Lanka and Bahamas.