Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 99 other categories.

2 interclick is leading in Universities & Colleges, Autos & Vehicles, Restaurants & Delivery, Office Products and 12 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 61 other countries.

2 interclick is leading in Egypt, Hungary and Bahamas.