2
In terms of market share, AdMob is clearly lagging behind, losing to InterMundo Media in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 16 other categories.
2
InterMundo Media is leading in Food & Drink.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 26 other countries.
2
InterMundo Media hasn't got a lead over AdMob in any country.