Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 12 other categories.

2 Invite Media is leading in Business & Consumer Services and Finance.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 24 other countries.

2 Invite Media is leading in United States, United Kingdom, Belgium, Ethiopia and 4 other countries.