Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Business & Industry and 64 other categories.

2 Invite Media is leading in News & Media, People & Society, Technology News, Computer & Electronics and 54 other categories.


1 AdMob is leading in most countries, including Saint Helena, Lithuania, Japan, Indonesia and 57 other countries.

2 Invite Media is leading in India, United Kingdom, Canada, Germany and 40 other countries.