Market Share by Top Websites

2 In terms of market share, AdMob is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 81 other categories.

2 Invite Media is leading in News & Media, Technology News, Finance, Insurance and 27 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 62 other countries.

2 Invite Media is leading in United States, United Kingdom, France, Australia and 6 other countries.