Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 220 other categories.

2 AdMob is leading in Mobile Developers, Technology News and Womens Health.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 152 other countries.

2 AdMob is leading in Syrian Arab and Northern Mariana Islands.