Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 100 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Government and 8 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 63 other countries.

2 Kitara Media is leading in Iran, Thailand, Panama, Latvia and 5 other countries.