Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Sports, Soccer, Shopping and 49 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 40 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, United States, India and 37 other countries.

2 Ligatus is leading in France, Italy, Germany, Turkey and 18 other countries.