Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 108 other categories.

2 Lookery is leading in Motorsports, General Merchandise, Fitness and Graphics & Multimedia Tools.


1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 65 other countries.

2 Lookery is leading in Lebanon.