Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Arts & Entertainment, Hobbies & Leisure and 15 other categories.

2 AdMob is leading in News & Media, Games, Gambling and Jobs & Career.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 69 other countries.

2 AdMob is leading in Japan, Paraguay, Sri Lanka, Slovenia and one other country.