Market Share by Top Websites

1 Luminate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Luminate in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 213 other categories.

2 AdMob is leading in Womens Health and Casinos.


1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 145 other countries.

2 AdMob is leading in Japan, Italy, Uruguay, Sudan and 2 other countries.