Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Luminate in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 214 other categories.

2 AdMob is leading in Womens Health and Casinos.


1 Luminate is leading in most countries, including United States, India, Indonesia, Canada and 132 other countries.

2 AdMob is leading in Italy, Japan, Uruguay, Lesotho and one other country.