Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 202 other categories.

2 AdMob is leading in Mobile Developers.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 148 other countries.

2 AdMob is leading in Japan, Italy, Lithuania, Saint Helena and 2 other countries.