Market Share by Top Websites

1 Luminate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 219 other categories.

2 AdMob hasn't got a lead over Luminate in any websites category.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Russia and 138 other countries.

2 AdMob is leading in Japan, Azerbaijan, Timor-Leste, Georgia and 2 other countries.